At, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it TOMICCA core.

To help you Express Yourself. To support you at

Nail Art
A rockstar team that includes Design, Production, and Merchandising, our Team takes TOMICCA art from first thinking to finished product.

Great product improves people’s lives
we believe the great product is human-centric and always considers its audience. We encourage our employees to think about that audience and design a great experience for them.

Less really is better
At this means we make fewer products that last longer—but it also means that we encourage the team to focus on what really matters. We believe that doing one or two things really well goes a lot further than doing ten things only OK.

Radically transparent.
We believe our customers have a right to know how much their nail polish cost to make. We reveal the true costs behind all of our products—from materials to labor to transportation—then offer? them to you, minus the traditional retail markup.

Dear rule-breakers, questioners, straight-A students who skipped class: We want you.